What Is Web Banner Design?
Web banner design is the process of creating visuals with an advertising message for the purpose of driving traffic to a website or landing page. Banners are typically displayed on websites, social media pages, or in email campaigns and vary in shape, size, text, images, and colors. Web banner design services work to create attractive graphic assets that users will quickly recognize and be drawn to click on.
The Pros of Using a Service
One of the main advantages of using a web banner design service is the speed and efficiency with which your banner will be created. Professional services can create multiple versions within a short time frame, so you’ll have plenty of options to choose from. Working with a service also ensures that your banner only contains the most relevant information and copy written in an effective tone and style to capture the attention of your target audience.
The Cons of Using a Service
When working with a web banner design service, it’s important to understand that you may not have as much control over the final output. You won’t have direct insight into their processes and workflow, nor can you make changes mid-project in order to accommodate any changes or requests from your stakeholders. Furthermore, the cost of such services can be quite high, so make sure you weigh the potential pros and cons carefully!
How to Find the Right Design Service
When looking for the right design service, make sure to vet the ones you’re considering by looking at their previous work, scheduling a consultative call or meeting to align on your goals, and getting references from other customers. Furthermore, consider if any additional services are offered such as SEO or marketing services and ask about cost estimates. Knowing up front what you’re getting for your money is essential to making an informed decision.
Tips for Building an Effective Banner Ad
Start by taking time to think through the design you’re creating, whether it be static or animated. Keep in mind your target audience demographic and create something that is impactful and memorable. Use visuals that are high-resolution, catchy fonts (not too many), and a clear call-to-action message at the top of the banner ad. Lastly, make sure to use contrasting colors that stand out on all backgrounds!
